网站google排名价格的决定因素
tingting0810 | 2010-03-09 03:52:08
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网站google排名价格的决定因素
做SEO的商业服务必须要面对的一个问题就是：特定网站关键词排名的价格。多数SEO都以在google左侧排名的关键词搜索结果数量作为衡量的标准，真的应该是这样吗？究竟哪些因素实际决定网站SEO的价格呢？ 我认为决定因素决不只是google左侧排名结果的数量，实际上以这个为标准通常会给不明真相的客户朋友带来不必要的支出。以我对SEO的技术了解，认为SEO服务需要付出的工作量主要由以下几个方面决定： 1、同一关键词的排名目标。即：要做到第一页还是做到第一名。需要说明的是，并不是任何关键词都能做到第一名的，有时甚至第一页都不可能，特别难的关键词还甚至根本不可能进入前三页。不过通常情况下，真正专业的SEO是有把握将大多数关键词做到第一页去的。如果有SEO在没有认真调查关键词的竞争情况北京翻译公司，就随意承诺保证google排名的位置，那么最好离他远点。 2、特定关键词的竞争程度。多数情况下，关键词的竞争程度跟google查询结果数量是成正比的，但决不尽然，反面的例子非常多。有时一个关键词的google查询结果可能有几百万，但实际上具有竞争力的网页只有少数几个，而且竞争力并不强。同样，有的关键词查询结果只有几十万，甚至只有十几万，但排在前面的网页都是极具竞争力的网页（多数情况下这是SEO竞争的结果）。这两种情况下，SEO要想达到排名目标北京翻译公司，需要付出的工作量就不能用常理去推断，当然这也直接影响了服务价格。 3、通常被多数SEO奉为标准的google搜索结果的数量。他们常常将其分成几个等级，10万结果以下、10万—30万、30万—80万、80万—150万、150万以上……凡此种种，不同的分类等级对应不同的价格。通常客户对SEO没有多少了解北京翻译公司，所以也认同这种方式。这里给需要做排名的客户一个忠告：这种确定价格的方法虽然简单，但其实最具有迷惑力，这是最大的误区之一，客户常常为此多付一倍以上的价格。 4、目标关键词的确定。一个网站要使其真正有效香港公司注册，不只应该注意做好google排名，更重要的是要科学地确定目标关键词序列。科学的目标关键词序列指的是，既要充分又要减少冗余。不要被SEO误导而做了许多限定范围非常小的关键词，而是应该从两方面着手：一是选择少数几个行业关键词，贵在少而精；二是选择几个行业专用关键词。对行业专用关键词而言，行业关键词一般工作量比较大，但也是必不可少，因为要充分考虑访问者的搜索用词习惯。使用网络经验不足的人人习惯用意义比较广泛的行业关键词搜索香港公司注册，而另一些人习惯用行业专用关键词搜索。 需要SEO服务应该避免的误区小结：一是目标关键词序列的确定，二是定价方法是否考虑多种因素。优化排名是一个动态的过程，并非一做上去就万事大吉。实际是需要经常关注排名变化并适应变化做出维护措施的。从对客户负责和商业诚信考虑，一定不要跟客户随意承诺，包括：对于冷门词不要承诺保证第一名医药网，对于热门词不要保证前三名。即一定要诚实客观，甚至比较保守，而不是为了得到客户而失去更宝贵的东西。 |
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